Exporting: an avenue for dairy cooperatives

One avenue of growth for U.S. dairy cooperatives is exporting. Long- term market development is one ingredient for success in international sales. Given possible trade liberalization, cooperatives should evaluate their position in the global marketplace and develop a plan to ensure growth and stability for members. The first part of this report evaluates world dairy market conditions. It looks at trends in world trade and cost of production and policies of major milk-producing countries. Various marketing organizations and practices such as joint ventures could be employed to facilitate exports. A description of the marketing strategies used by the New Zealand Dairy Board illustrates how these practices have been utilized for a successful international marketing organization