Intra and Inter organisational determinants of electronic-based traceability adoption: evidences from the French agri-food industry

Traceability, the ability to trace the origin of products throughout the supply chain, has become an instrument to assure food quality and safety in agri-food chains. This process is organized within both institutional and market constraints, yet it integrates also a technological sphere marked by the unprecedented development of information and communication technologies. This paper analyses the factors influencing firms’ behaviour, with regards to adopting electronic-based traceability, in the French agri-food industry. These factors (microeconomic determinants) related to firms’ internal characteristics and the factors related to their environment. We use data from the ICT and Electronic Commerce survey from 2002, carried out by the French National Institute of Statistics (INSEE). A Probit type model is used, which allow us to take into account the firm’s determinants for its organisational choice, differentiating from those adopting (or not) an electronic-based traceability tool. Our main results show that the choices of electronic-based traceability depend on and interact with their own organizational characteristics and those of their competitive, industrial and local environment. Traceability technologies evidence the complementarities between organisational and technological practices. Large industrial firms known for their established identity and a brand image seem distant from standard traceability practices, contrarily to agribusinesses, which are subjected to regulations and look forward to use traceability for both complying with their downstream contracts and add value to their regional specificities