Publication date
April 2017
DOIAbstract
In this study, the impacts of Florida Department of Citrus (FDOC) orange juice (OJ) advertising on U.S., OJ demand and the price received by Florida growers are examined
In this study, the impacts of Florida Department of Citrus (FDOC) orange juice (OJ) advertising on U.S., OJ demand and the price received by Florida growers are examined
Each year many agricultural commodity juice movement. To implement these marketing groups spend mill...
This study shows how the mix of advertising and research that maximizes net revenue for a commodity ...
This case study provides a thorough description of the U.S. orange juice industry, and focuses on Fl...
In this study, the impacts of Florida Department of Citrus (FDOC) orange juice (OJ) advertising on U...
The benefits to Florida orange growers of generic orange juice advertising are assessed using additi...
This paper discusses the long-run impact of generic advertising for orange juice in the United State...
Florida’s citrus industry has a long history of using generic advertising as a primary instrument fo...
The role of generic advertising in consumer response is investigated using a rich individual-level d...
Increased demand for an advertised product may increase price, which, in turn, may lead to a free ri...
This paper discusses some of the issues with respect to a generic advertising program for not-from-c...
In this study, an OJ model was developed to examine the optimal advertising-research mix to maximize...
Both a single equation model and Rotterdam demand system were used to estimate the impact of adverti...
The benefits of OJ advertising result from 1) increased gallon sales and 2) higher prices. Advertis...
This case study provides a thorough description of the U.S. orange juice industry, and focuses on Fl...
This report analyzes the impact of both FDOC and branded advertising on the demand for orange juice ...
Each year many agricultural commodity juice movement. To implement these marketing groups spend mill...
This study shows how the mix of advertising and research that maximizes net revenue for a commodity ...
This case study provides a thorough description of the U.S. orange juice industry, and focuses on Fl...
In this study, the impacts of Florida Department of Citrus (FDOC) orange juice (OJ) advertising on U...
The benefits to Florida orange growers of generic orange juice advertising are assessed using additi...
This paper discusses the long-run impact of generic advertising for orange juice in the United State...
Florida’s citrus industry has a long history of using generic advertising as a primary instrument fo...
The role of generic advertising in consumer response is investigated using a rich individual-level d...
Increased demand for an advertised product may increase price, which, in turn, may lead to a free ri...
This paper discusses some of the issues with respect to a generic advertising program for not-from-c...
In this study, an OJ model was developed to examine the optimal advertising-research mix to maximize...
Both a single equation model and Rotterdam demand system were used to estimate the impact of adverti...
The benefits of OJ advertising result from 1) increased gallon sales and 2) higher prices. Advertis...
This case study provides a thorough description of the U.S. orange juice industry, and focuses on Fl...
This report analyzes the impact of both FDOC and branded advertising on the demand for orange juice ...
Each year many agricultural commodity juice movement. To implement these marketing groups spend mill...
This study shows how the mix of advertising and research that maximizes net revenue for a commodity ...
This case study provides a thorough description of the U.S. orange juice industry, and focuses on Fl...
Add to ORKG