ORGANIC FOOD ADOPTION DECISIONS BY NEW MEXICO GROCERIES

Sales for organically grown foods, particularly organic fresh produce are increasing. This study focuses on the characteristics of grocery stores in New Mexico who sell or intend to sell organic foods. The results suggest most grocery stores do not carry organic foods because of the low availability and perceived consumer demand. However, stores that sell organic foods reported consumer demand prompted them to carry organic foods. The results can provide information for grocery stores to further understand problems and benefits associated with adopting organic foods