This analysis employed retail scanner data to investigate the demand for fluid mild differentiated by fat content. All own-price elasticities were significant and negative. Demand for low-fat milk was elastic, while demand for whole milk was inelastic. This article addresses the use of milk as a loss leader
This article uses a discrete choice, random coefficients logit model for analyzing consumer behavior...
This study analyzes retail milk pricing by supermarkets and marketing margin behavior for four fluid...
Supermarket companies expend significant resources and employ many promotional activities so as to c...
This analysis employed retail scanner data to investigate the demand for fluid mild differentiated b...
We explore brand level strategic interactions between skim/low fat and whole milk brands by estimati...
This study examines retail fluid milk products purchase data from Nielsen 2005 home scan data. The d...
We study a heretofore unexamined type of product differentiation, horizontally differentiated produc...
The demand for fluid milk products has changed dramatically in recent years not only in terms of low...
This study examined consumer demand for organic fluid milk in the current maturing organic market us...
This paper investigates the impacts of store brands (i.e., private labels) and retail characteristic...
Consumption of lowfat and skim milk has increased substantially over the past decade. This study inv...
The purpose of this study was to determine whether there is a statistical difference in sales respon...
We apply the Berry, Levinsohn and Pakes (1995) model to scanner data from Boston supermarkets augme...
In this study, we examine retail fluid milk data from Nielsen 2007 Homescan. The objective of this s...
The demand for fluid milk products has changed dramatically in recent years not only in terms of low...
This article uses a discrete choice, random coefficients logit model for analyzing consumer behavior...
This study analyzes retail milk pricing by supermarkets and marketing margin behavior for four fluid...
Supermarket companies expend significant resources and employ many promotional activities so as to c...
This analysis employed retail scanner data to investigate the demand for fluid mild differentiated b...
We explore brand level strategic interactions between skim/low fat and whole milk brands by estimati...
This study examines retail fluid milk products purchase data from Nielsen 2005 home scan data. The d...
We study a heretofore unexamined type of product differentiation, horizontally differentiated produc...
The demand for fluid milk products has changed dramatically in recent years not only in terms of low...
This study examined consumer demand for organic fluid milk in the current maturing organic market us...
This paper investigates the impacts of store brands (i.e., private labels) and retail characteristic...
Consumption of lowfat and skim milk has increased substantially over the past decade. This study inv...
The purpose of this study was to determine whether there is a statistical difference in sales respon...
We apply the Berry, Levinsohn and Pakes (1995) model to scanner data from Boston supermarkets augme...
In this study, we examine retail fluid milk data from Nielsen 2007 Homescan. The objective of this s...
The demand for fluid milk products has changed dramatically in recent years not only in terms of low...
This article uses a discrete choice, random coefficients logit model for analyzing consumer behavior...
This study analyzes retail milk pricing by supermarkets and marketing margin behavior for four fluid...
Supermarket companies expend significant resources and employ many promotional activities so as to c...
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