As market conditions change rapidly in the 21st century, questions arise concerning how the organizational structures of co-operatives (co-ops) can meet the challenges that these new conditions pose. This paper introduces a framework to structure marketing co-ops (MCs) based on members' preferences. Several notions from the behavioral decision theory framework are utilized, and a principal-agent approach is adopted for the design of this framework. It focuses on the subjective utility that co-op members derive from levels of the MCs' firm-behavioral attributes, such as business issue/scope, corporate governance, product-related decision-making, financial structure, member benefits, and product quality. Data was collected by means of in-dept...
The idiosyncratic member-owned, principles-driven, and people-centered business model of co-operativ...
International audienceOur research considers co-operative labelling on food products as a signal of ...
Focusing on consumer co-operatives, I test the conventional economic worldview that relative price i...
As market conditions change rapidly in the 21st century, questions arise concerning how the organiza...
Abstract As market conditions change rapidly in the 21st century, questions arise concerning how the...
ABSTRACT As market conditions change rapidly in the 21st century, questions are arising concerning t...
This paper examines marketing cooperatives’ (MCs’) structure from a members’ perspective. We support...
We study the heterogeneity in the preference structure of cooperative members. Using conjoint analys...
We study the heterogeneity in the preference structure of cooperative members. Using conjoint analys...
This article examines an extension of the decompositional, conjoint, or stated-preference approach t...
Besides their contributions to the sustainable development of the value chains in the primarysector,...
International audienceWe analyze partner selection decisions in coopetition for innovation. We study...
International audienceTensions which occur in hybrid organizations as cooperative firms have not bee...
The idiosyncratic member-owned, principles-driven, and people-centered business model of co-operativ...
International audienceOur research considers co-operative labelling on food products as a signal of ...
Focusing on consumer co-operatives, I test the conventional economic worldview that relative price i...
As market conditions change rapidly in the 21st century, questions arise concerning how the organiza...
Abstract As market conditions change rapidly in the 21st century, questions arise concerning how the...
ABSTRACT As market conditions change rapidly in the 21st century, questions are arising concerning t...
This paper examines marketing cooperatives’ (MCs’) structure from a members’ perspective. We support...
We study the heterogeneity in the preference structure of cooperative members. Using conjoint analys...
We study the heterogeneity in the preference structure of cooperative members. Using conjoint analys...
This article examines an extension of the decompositional, conjoint, or stated-preference approach t...
Besides their contributions to the sustainable development of the value chains in the primarysector,...
International audienceWe analyze partner selection decisions in coopetition for innovation. We study...
International audienceTensions which occur in hybrid organizations as cooperative firms have not bee...
The idiosyncratic member-owned, principles-driven, and people-centered business model of co-operativ...
International audienceOur research considers co-operative labelling on food products as a signal of ...
Focusing on consumer co-operatives, I test the conventional economic worldview that relative price i...