This article reports the results from a series of laboratory auction markets in which consumers bid on meat characteristics. The characteristics examined include meat traceability (i.e., the ability to trace the retail meat back to the farm or animal or origin), transparency (e.g., knowing that the meat was produced without growth hormones, or knowing the animal was humanely treated), and extra assurances (e.g., extra meat safety assurances). This laboratory study provides non-hypothetical bid data on U. S. consumer preferences for traceability, transparency, and assurances (TTA) in red meat at a time when the U.S. currently lags other countries in development of TTA meat systems. Our results suggest that U.S. consumers would be willing ...
Auction experiments at locations in the US and Canada are used to determine consumers' willingness t...
Increased traceability of food and food ingredients through the agri‐food chain has featured in rece...
The agri-food chain today is significantly different from that of twenty years ago. Changing consume...
This article reports the results from a series of laboratory auction markets in which consumers bid ...
This article reports the results from a series of laboratory auction markets in which consumers bid ...
This article reports the results form a series of laboratory auction markets in which consumers bid ...
This article reports the results form a series of laboratory auction markets in which consumers bid ...
This article reports the results from a series of laboratory auction markets in which consumers bid ...
This article reports the results from a series of laboratory auction markets in which consumers bid ...
This research used Vickrey auctions to generate willingness-to-pay (WTP) data for red meat traceabil...
We employed Vickrey auctions to generate willingness-to-pay (WTP) data for red meat traceability and...
We employed Vickrey auctions to generate willingness-to-pay (WTP) data for red meat traceability and...
Traceable product systems allow one to track the inputs of a final good all through the entire produ...
Traceability poses market opportunities and threats for U.S. red meat producers for at least two rea...
Traceability poses market opportunities and threats for U.S. red meat producers for at least two rea...
Auction experiments at locations in the US and Canada are used to determine consumers' willingness t...
Increased traceability of food and food ingredients through the agri‐food chain has featured in rece...
The agri-food chain today is significantly different from that of twenty years ago. Changing consume...
This article reports the results from a series of laboratory auction markets in which consumers bid ...
This article reports the results from a series of laboratory auction markets in which consumers bid ...
This article reports the results form a series of laboratory auction markets in which consumers bid ...
This article reports the results form a series of laboratory auction markets in which consumers bid ...
This article reports the results from a series of laboratory auction markets in which consumers bid ...
This article reports the results from a series of laboratory auction markets in which consumers bid ...
This research used Vickrey auctions to generate willingness-to-pay (WTP) data for red meat traceabil...
We employed Vickrey auctions to generate willingness-to-pay (WTP) data for red meat traceability and...
We employed Vickrey auctions to generate willingness-to-pay (WTP) data for red meat traceability and...
Traceable product systems allow one to track the inputs of a final good all through the entire produ...
Traceability poses market opportunities and threats for U.S. red meat producers for at least two rea...
Traceability poses market opportunities and threats for U.S. red meat producers for at least two rea...
Auction experiments at locations in the US and Canada are used to determine consumers' willingness t...
Increased traceability of food and food ingredients through the agri‐food chain has featured in rece...
The agri-food chain today is significantly different from that of twenty years ago. Changing consume...