Analysis of Grain Supply Chain Performance Based on Relative Impact of Channel Coordinator's Objectives on Firm Level Objectives

A fuzzy multi-objective programming model is used to analyze the optimal decisions in a multi-objective grain supply chain in which the firm-level firm goals are conflicting with the channel coordinator's goals. The relative impact of the channel coordinator's goals on performance of the supply chain is determined through a linear weighting method. The study finds that prioritizing the channel coordinator's goals enhances the overall performance of the system