DEMAND RELATIONSHIPS AMONG JUICE BEVERAGES: A DIFFERENTIAL DEMAND SYSTEM APPROACH

Nielsen ScanTrack data were used to study how income and prices influenced consumer juice beverage demand in the United States during the period from 1988-89 through 1991-92. Alternative differential demand models combining the features of the Rotterdam model and the almost ideal demand system (AIDS) were tested. Results indicate the CBS type demand responses describe consumer behavior better than the other specifications for this particular data. set