E-commerce represents both threats to and opportunities for rural communities. This study addresses one element of the issue: farmers' willingness to substitute online merchants or national farm input stores for local businesses. Results of a conjoint analysis of contingent choice experiments suggest that farmers are willing to purchase from online or national stores outside their communities if compensated with lower prices or greater services. Results also demonstrate that the context of the input purchase, such as time constraints, was very important not only in valuing these services, but, more broadly, in terms of the farmer's loyalty to a local merchant
Rural e-commerce is embraced as an opportunity for economic advancement for farmers in developing co...
This letter investigates the factors that drive farmers’ willingness to adopt (WTA) e-commerce, with...
Direct purchases are a widespread and important typology of the so-called Alternative Food Networks....
E-commerce represents both threats to and opportunities for rural communities. This study addresses ...
E-commerce represents both threats to and opportunities for rural communities. This study ad-dresses...
This study utilizes a choice experiment to evaluate agricultural producers’ preferences and willingn...
The past decade has witnessed significant changes in the way farmers interact with their input provi...
Landholders in rural Australia are increasing their use of computers and the internet. In part, this...
Results of a nationally representative survey of US farmers link previously validated survey measure...
"Local food has been the subject of federal, state, and local government policy in recent years as c...
With the recent developments in widespread internet usage and digital technology, an ultimate worldw...
In the era of a global economy, farmers face increasing pressure in developing a portfolio of variou...
Direct-marketing and agri-tourism businesses have recently begun to promote their businesses using s...
Online shopping is growing significantly among rural consumers interested in overcoming product asso...
The revolution of information technology and communications has drastically changed the way people c...
Rural e-commerce is embraced as an opportunity for economic advancement for farmers in developing co...
This letter investigates the factors that drive farmers’ willingness to adopt (WTA) e-commerce, with...
Direct purchases are a widespread and important typology of the so-called Alternative Food Networks....
E-commerce represents both threats to and opportunities for rural communities. This study addresses ...
E-commerce represents both threats to and opportunities for rural communities. This study ad-dresses...
This study utilizes a choice experiment to evaluate agricultural producers’ preferences and willingn...
The past decade has witnessed significant changes in the way farmers interact with their input provi...
Landholders in rural Australia are increasing their use of computers and the internet. In part, this...
Results of a nationally representative survey of US farmers link previously validated survey measure...
"Local food has been the subject of federal, state, and local government policy in recent years as c...
With the recent developments in widespread internet usage and digital technology, an ultimate worldw...
In the era of a global economy, farmers face increasing pressure in developing a portfolio of variou...
Direct-marketing and agri-tourism businesses have recently begun to promote their businesses using s...
Online shopping is growing significantly among rural consumers interested in overcoming product asso...
The revolution of information technology and communications has drastically changed the way people c...
Rural e-commerce is embraced as an opportunity for economic advancement for farmers in developing co...
This letter investigates the factors that drive farmers’ willingness to adopt (WTA) e-commerce, with...
Direct purchases are a widespread and important typology of the so-called Alternative Food Networks....