Malaysia: Healthy and Graceful Ageing for All – Noble Care Malaysia Sendirian Berhad (Sdn Bhd)

Ageing is drastically increasing in Malaysia and will continue to grow until 2030(MHM, 2018; Qandeel & Jehom, 2020). Consequently, senior citizens areexpected to be triple and have more mobility, health and care issues that willaffect their quality of life (Lai et al., 2019; Phua et al., 2019). The number anddemand for ageing care centres across the globe, including Malaysia, areincreasing to treat older adults with love, care and attention, similar to home(Noor & Isa, 2020). One family business in Klang Valley, Malaysia, is doing itsbest to provide holistic care and quality services to old and ailing communitymembers. That family business is Noble Care Malaysia Sdn Bhd. The logo ofNoble Care below (Fig. 1) symbolises care for its community