This book is an accessible, practical, and systematic guide to stadium naming rights sponsorship within sport, designed to help practitioners and students gain a better understanding of how naming rights work and the benefits that sport and corporate organisations may get from this kind of arrangement. The book explains the key principles underpinning naming rights deals and sports sponsorship in non-specialist language for readers with little prior knowledge of the subject. Drawing on examples and case studies of naming rights sponsorships in international markets, across both professional and amateur sport, the book examines key practical issues such as how naming rights differ from other types of sponsorship, why brands should sign a nam...
ISBN: 9781412973823International audienceThis four-volume set introduces, on the management side, pr...
In a sporting world dominated by media and money, an understanding of sport branding is an essential...
Sponsorship is an important communication tool yet evidence of its effectiveness is often sketchy as...
Stadium naming rights are a rapidly growing type of sponsorship, to direct market your company name ...
Since the 1990s, an increasing number of professional sports teams have sold the nam-ing rights for ...
Stadium naming rights are one of the fastest growing trends in Sweden. It is more likely a stadium...
The main objective of work was to present effectiveness naming rights in sport. The main source in t...
This study adopts a multi-attribute hedonic-pricing benchmark valuation approach to the determinatio...
Focus: Sales & Marketing piece on naming rights. The practice of naming sports arenas for local or ...
My diploma thesis deals with one of the incomes of sports arenas and stadiums, which is known as nam...
This thesis examines the relationship between the prices of naming rights and the factors that drive...
Object of this paper: benefits of purchasing a sport facility name. Problem of this paper: what are ...
There are two generally accepted ways of plotting the aggregate demand (AD) and aggregate supply (AS...
The purpose of this study is to investigate the impact corporate stadium naming rights. In particula...
This book examines the development of sport sponsorship and its impact on global public health. It a...
ISBN: 9781412973823International audienceThis four-volume set introduces, on the management side, pr...
In a sporting world dominated by media and money, an understanding of sport branding is an essential...
Sponsorship is an important communication tool yet evidence of its effectiveness is often sketchy as...
Stadium naming rights are a rapidly growing type of sponsorship, to direct market your company name ...
Since the 1990s, an increasing number of professional sports teams have sold the nam-ing rights for ...
Stadium naming rights are one of the fastest growing trends in Sweden. It is more likely a stadium...
The main objective of work was to present effectiveness naming rights in sport. The main source in t...
This study adopts a multi-attribute hedonic-pricing benchmark valuation approach to the determinatio...
Focus: Sales & Marketing piece on naming rights. The practice of naming sports arenas for local or ...
My diploma thesis deals with one of the incomes of sports arenas and stadiums, which is known as nam...
This thesis examines the relationship between the prices of naming rights and the factors that drive...
Object of this paper: benefits of purchasing a sport facility name. Problem of this paper: what are ...
There are two generally accepted ways of plotting the aggregate demand (AD) and aggregate supply (AS...
The purpose of this study is to investigate the impact corporate stadium naming rights. In particula...
This book examines the development of sport sponsorship and its impact on global public health. It a...
ISBN: 9781412973823International audienceThis four-volume set introduces, on the management side, pr...
In a sporting world dominated by media and money, an understanding of sport branding is an essential...
Sponsorship is an important communication tool yet evidence of its effectiveness is often sketchy as...