Abstract The purpose of this research was to determine consumer preferences for attributes of mandarins in Indonesia, in particular the preferences between domestic and imported mandarins. A focus group was conducted to identify some salient attributes of mandarins to Indonesian consumers. Intrinsic fruit attributes that are important to consumers include the appearance, taste, texture and overall quality of fruit segments and skin colour. Based on the results of the focus group, a survey questionnaire was developed and used in the interview process with the consumers. Evaluations were made on a seven-point intensity scale for two domestic lines of mandarins and one imported line. Respondents did not know the origins of the fruit when evalu...
This study attempts to explore factors influencing the choice of locally grown or imported fruits am...
Indonesian agricultural products can be used as the leading commodity in the global competition, hor...
In order to improve the competitiveness of local fruits in Bali in particular and Indonesia in gener...
Abstract The purpose of this research was to determine consumer preferences for attributes of mandar...
Four focus group discussions were held to determine the salient attributes of mandarins in the minds...
A better understanding of the key characteristics influencing consumers' perception and purchase dec...
In a pre-purchase situation, consumer perception of mandarin quality is almost exclusively based on ...
One way to add value to tropical fruit and increase its availability in the global market is to deve...
Regional cities in The People’s Republic of China (China) are rapidly becoming a significant market ...
One of the current objectives of different citrus breeding programmes is obtaining new pigmented man...
Indonesia is faced by global competition, demanding it to strengthen the domestic industry in order ...
Within Asia, imported fruits and vegetables are often considered as a delicacy and of high value, an...
Indonesia horticultural product has experienced major implication from global free trade. Quantity o...
Indonesian people tend to view imported fruit as a more prestigious value compared to local fruit. T...
The purpose of this study was to analyze consumer preferences of citrus fruit (Citrus nobilis) in Ba...
This study attempts to explore factors influencing the choice of locally grown or imported fruits am...
Indonesian agricultural products can be used as the leading commodity in the global competition, hor...
In order to improve the competitiveness of local fruits in Bali in particular and Indonesia in gener...
Abstract The purpose of this research was to determine consumer preferences for attributes of mandar...
Four focus group discussions were held to determine the salient attributes of mandarins in the minds...
A better understanding of the key characteristics influencing consumers' perception and purchase dec...
In a pre-purchase situation, consumer perception of mandarin quality is almost exclusively based on ...
One way to add value to tropical fruit and increase its availability in the global market is to deve...
Regional cities in The People’s Republic of China (China) are rapidly becoming a significant market ...
One of the current objectives of different citrus breeding programmes is obtaining new pigmented man...
Indonesia is faced by global competition, demanding it to strengthen the domestic industry in order ...
Within Asia, imported fruits and vegetables are often considered as a delicacy and of high value, an...
Indonesia horticultural product has experienced major implication from global free trade. Quantity o...
Indonesian people tend to view imported fruit as a more prestigious value compared to local fruit. T...
The purpose of this study was to analyze consumer preferences of citrus fruit (Citrus nobilis) in Ba...
This study attempts to explore factors influencing the choice of locally grown or imported fruits am...
Indonesian agricultural products can be used as the leading commodity in the global competition, hor...
In order to improve the competitiveness of local fruits in Bali in particular and Indonesia in gener...