Add to ORKGINST: Szakdolgozatok (GTK) - Szakdolgozatok (GTK)This paper investigates the different types of consumer responses to corporate activism by analysing IKEA’s LGBTQ-related Facebook posts and their comments. The posts are categorized based on their theme and a typology is proposed for the comments based on the values, emotions, and attitude changes present in them. Some differences are identified among the comments for different post themes
1 Abstract In my bachelors thesis, I deal with the relationship between women and gay men in the wor...
There has been an increase in lesbian and gay-themed advertisements in mainstream media in South Afr...
The topic of LGBT rights has been increasingly discussed and debated over recent years. More and mor...
In recent years, it has become common for firms to get politically engaged in topics that appear mar...
In May 2019, Ikea group in Poland posted an article in the intranet regarding LGBT-movement, encoura...
Nowadays, consumers are daily exposed to an overflow of content in mainstream media. Many companies ...
International audienceAbstract This study explores how gay male employees represent themselves on so...
Corporate Social Responsibility (CSR) has become an indispensable element of corporate communication...
Advertising is a form of persuasive communication with an audience. It is a promotional tool that he...
Over the course of the last 60 years, the Lesbian, Gay, Bisexual, Transgender (LGBT) rights movement...
The paper explores the assertion about multi-faceted tools of impact used by large corporations that...
The paper explores the assertion about multi-faceted tools of impact used by large corporations tha...
We study the determinants of firms' LGBTQ+ policies and their relation to general CSR policies. Comm...
Published online April 24, 2020.Gender is many things to many people. It is at once uniting and divi...
The past few years have seen an increase in public support for the LGBTQ+ community from large, infl...
1 Abstract In my bachelors thesis, I deal with the relationship between women and gay men in the wor...
There has been an increase in lesbian and gay-themed advertisements in mainstream media in South Afr...
The topic of LGBT rights has been increasingly discussed and debated over recent years. More and mor...
In recent years, it has become common for firms to get politically engaged in topics that appear mar...
In May 2019, Ikea group in Poland posted an article in the intranet regarding LGBT-movement, encoura...
Nowadays, consumers are daily exposed to an overflow of content in mainstream media. Many companies ...
International audienceAbstract This study explores how gay male employees represent themselves on so...
Corporate Social Responsibility (CSR) has become an indispensable element of corporate communication...
Advertising is a form of persuasive communication with an audience. It is a promotional tool that he...
Over the course of the last 60 years, the Lesbian, Gay, Bisexual, Transgender (LGBT) rights movement...
The paper explores the assertion about multi-faceted tools of impact used by large corporations that...
The paper explores the assertion about multi-faceted tools of impact used by large corporations tha...
We study the determinants of firms' LGBTQ+ policies and their relation to general CSR policies. Comm...
Published online April 24, 2020.Gender is many things to many people. It is at once uniting and divi...
The past few years have seen an increase in public support for the LGBTQ+ community from large, infl...
1 Abstract In my bachelors thesis, I deal with the relationship between women and gay men in the wor...
There has been an increase in lesbian and gay-themed advertisements in mainstream media in South Afr...
The topic of LGBT rights has been increasingly discussed and debated over recent years. More and mor...