Factors Influencing User Adherence towards Privacy Standards of Internet of Things Devices

The upsurge in the use of Internet of things (IoT) devices increases the likelihood of cyber-attacks on end users. The objective of the study reported here was to investigate the factors that influence IoT device users’ adherence to privacy standards. This interpretivist exploratory research was guided by a three-phased approach using activity theory. The interview questions were derived from the conceptual model and themes analysed using deductive thematic analysis. The findings indicate that a lack of adherence is driven by a lack of trust in IoT devices and service providers, as well as convenience and health factors. In addition, users’ personality, awareness, and surroundings also influence adherence to IoT device privacy standards. This study proposes that IoT adherence to device privacy standards may be promoted by increased awareness raising and education