When Social Media Fails: Exploring Alternative Technologies for Effective Communication in Disasters

Effective communication plays a critical role in disaster management, encompassing both data gathering and information dissemination. This study examines the utilization of alternative technologies for communication during disasters, aiming to address the vulnerabilities of relying solely on social media platforms. To answer the research questions, a qualitative methodology employing an inductive approach was used to gather and analyze data from literature and officers working in disaster management organizations. The research findings reveal the efficacy of employing SMS, emails, phone calls, and other supporting technologies as viable alternatives for disaster communication. These approaches have demonstrated their reliability to overcome challenges posed by social media disruptions. The study emphasizes the importance of diversifying communication channels to ensure inclusive and resilient communication strategies within disaster management organizations. Overall, this study contributes to enhancing the effectiveness of disaster communication strategies by incorporating alternative technologies and addressing the limitations of social media platforms