ELABORATION OF AN ENTREPRENEURIAL PROJECT BASED ON THE EXAMPLE OF ANTIGRAVITY FITNESS SPLIT

Poduzetništvo je pojam koji postoji kroz cijelu povijest čovječanstva, ali s dolaskom modernijih društva mijenja svoj oblik i ciljeve. Poduzetnik je osoba koja svojim određenim vještinama i karakteristikama svoje ideje pretvara u stvarnost zadajući si ciljeve, stvarajući plan te zaobilazeći prepreke. Poduzetnička ideja za cilj ima na nov način odgovoriti potrebama tržišta stvarajući time profit. U ovom radu osvrnut ćemo se na poduzetničku ideju Antigravity d.o.o.. Upoznat ćemo se s cjelokupnom idejom te ju provest kroz različite analize kao bi otkrili njenu korist te financijsku isplativost.Entrepreneurship is a concept that has existed throughout the history of mankind, but with the advent of more modern societies, it changes its form and goals. An entrepreneur is a person who, with his certain skills and characteristics, turns his ideas into reality by setting goals, creating a plan and bypassing obstacles. The goal of the entrepreneurial idea is to meet the needs of the market in a new way, thereby creating profit. In this paper, we will look at the entrepreneurial idea of Antigravity d.o.o.. We will familiarize ourselves with the entire idea and put it through various analyzes in order to discover its benefit and financial profitability