Management of business changes during the COVID-19 pandemic on the example of the company AMO Dizajn JJ d.o.o.

S obzirom na to da je pandemija COVID-19 utjecala na ekonomiju, gospodarstvo, zdravstvo i ljudske živote, napravljeno je istraživanje na primjeru odabranog poduzeća AMO Dizajn JJ d.o.o. i upravljanja poslovnim promjenama tijekom pandemije koronavirusa. Prigodnim uzorkom obuhvaćeni su zaposlenici poduzeća (N=112) pomoću anketnog upitnika i strukturiranim intervjuom vlasnik poduzeća. Rezultati istraživanja pokazali su s kojim se promjenama poduzeće susrelo tijekom pandemije, poput zatvaranja maloprodajnih poslovnica, otpuštanja zaposlenika, promjene radnih procesa, jačanja alternativnih kanala prodaje itd. Prikazan je pozitivan i negativan utjecaj svih promjena na poslovanje poduzeća, kao i utjecaj na radne uvjete zaposlenika. Iako odabrano poduzeće nije bilo spremno na promjene, na njih je odgovorilo brzo i učinkovito. Uloga odjela za upravljanje ljudskim potencijalima u poduzeću tijekom provedbe poslovnih promjena bila je informativnog i regrutacijskog karaktera. U radu je predloženo poboljšanje strategije upravljanja promjenama s ciljem brže i bolje prilagodbe poduzeća budućim poslovnim promjenama.Considering the impact of the COVID-19 pandemic on all spheres of the economy, health and human lives, research was done on the example of the selected company AMO Dizajn JJ d.o.o. and the management of business changes during the COVID- 19 pandemic. The convenience sample includes employees of the selected company (N=112) using a survey questionnaire and a structured interview with the company owner. The results of the research showed what changes the selected company faced during the pandemic, such as closing retail branches, firing employees, changing work processes, strengthening alternative sales channels, etc., the positive and negative impact of all changes on the company's operations and on impact on work strength employee conditions. Although the chosen company was not ready for the changes, it responded quickly and efficiently regardless. During the implementation of business changes, human resources management department in the company was informative and recruiting service. In the further continuation of the work, a way to improve the change management strategy was proposed for the purpose of faster and better adaptation of the company in future business changes