ACCEPTANCE AND DEVELOPMENT PERSPECTIVE OF THE SOCIAL NETWORK LINKEDIN AMONG THE STUDENT POPULATION

Iako društvene mreže, posebno one online, nemaju dugu povijest, od njihovog pojavljivanja bitno se promijenio život ljudi, ali i poslovnih subjekata. Razlog tome je činjenica da su društvene mreže olakšale komunikaciju, razmjenu informacija, dostupnost ljudi, marketinške aktivnosti, recenziranje, istraživanje tržišta i druge aktivnosti koje su prepoznali privatni i poslovni korisnici društvenih mreža. Društvene mreže danas čine sastavni dio života većine stanovnika, ali i većine poslovnih subjekata. Bez obzira radi li se o privatnim ili poslovnim korisnicima društvenih mreža, obje skupine svakodnevno aktivno koriste društvene mreže. Društvena mreža LinkedIn pokrenuta je 2003. godine. Nakon nekoliko godina počela je dobivati na popularnosti kako kod privatnih tako i kod poslovnih subjekata. Korisnici ove društvene mreže najčešće ju koriste za marketing, razmjenu poslovnih informacija, informiranje na području tržišta rada, praćenje privatnih i poslovnih subjekata. Među korisnicima društvene mreže LinkedIn su i studenti. Linkedin studentima omogućuje objavljivanje životopisa, informiranje o poslovnim subjektima i/ili industriji, povezivanje s potencijalnim poslovnim subjektima i dr.Although social networks, especially online ones, do not have a long history, since their appearance, the lives of people and businesses have changed significantly. The reason for this is the fact that social networks have facilitated communication, exchange of information, availability of people, marketing activities, reviews, market research and other activities recognized by private and business users of social networks. Today, social networks are an integral part of the majority of the population, but also of most business entities. Regardless of whether they are private or business users of social networks, both groups actively use social networks on a daily basis. The LinkedIn social network was launched in 2003. After a few years, it began to gain popularity among both private and business entities. Users of this social network most often use it for marketing, exchange of business information, information on the labor market, monitoring of private and business entities. Students are among the users of the LinkedIn social network. Linkedin allows students to publish their resumes, provide information about business entities and/or industry, connect with potential business entities, etc