SOCIALLY RESPONSIBLE OPERATIONS OF HOTEL VALAMAR

Društveno odgovorno poslovanje može se definirati različitim terminima poput održivi razvoj, korporativna društvena odgovornost, etično poslovanje i sl. Društveno odgovorno poslovanje skaćeno (DOP) predstavlja koncept poslovanja u kojem poduzeća dobrovoljno i bez zakonske prisile nastoje uskladiti svoje poslovanje s potrebama društva u najširem mogućem smislu. Društveno odgovorno poslovanje izuzetno je bitno za rast i razvoj nekog poduzeća ne samo u turizmu nego i u ostalim granama stoga je iznimno važno prepoznati ekonomske i sociokulturne ali i druge promjene. Valamar Riviera posluje već dugi niz godina, a svoje je ime zapravo dobilo 1910. godine kada je otvoren Hotel Riviera u Poreču. Valamar Riviera nudi bogatu turističku ponudu hotelijerstva, kampinga, Alpine&Ski te vrhunsku gastornomsku ponudu. U nastavku rada bit će pobliže objašnjeni ekonomski aspekt poslovanja, okolišni značaj te društvene teme te će isto biti prikazano i statističkim podacima kako bih se dobio bolji uvod društveno odgovornog poslovanja na primjeru Valamar Riviere.Socially responsible business can be defined by different terms such as sustainable development, corporate social responsibility, ethical business, etc. Socially responsible business (CSR) is a concept of business in which companies voluntarily and without legal compulsion try to align their business with the needs of society in the broadest possible sense. Socially responsible business is extremely important for the growth and development of a company not only in tourism but also in other branches, therefore it is extremely important to recognize economic and socio- cultural as well as other changes. Valamar Riviera has been operating for many years, and it actually got its name in 1910. when Hotel Riviera was opened in Poreč. Valamar Riviera offers a rich tourist offer of hotels, camping, Alpine&Ski and a top gastronomic offer. In the continuation of the work, the economic aspect of business, the environmental significance and social issues will be explained in more detail, and the same will be shown with statistical data in order to get a better introduction to socially responsible business on the example of Valamar Riviera