PHYSICAL DISTRIBUTION ON THE EXAMPLE OF THE COMPANY CESTE KARLOVAC

Tema ovog završnog rada fizička je distribucija s osvrtom na primjer poduzeća Ceste Karlovac. Metoda istraživanja za stolom, korištena je kao metoda prikupljanja podataka. U radu su korištene metode deskripcije, kompilacije, sinteze i analize. Ovim radom obrađeno je poslovno tržište te analizirano ponašanje kupaca koji sudjeluju na tom tržištu. Pojmovno je definirana logistika i distribucija koja kao skup aktivnosti uključuje sve poslove koje je potrebno poduzeti kako bi proizvod stigao do krajnjeg potrošača. U radu je definirana i fizička distribucija. Navedeni su i objašnjeni temeljni ciljevi i procesi fizičke distribucije kroz nekoliko funkcija. Ceste Karlovac poduzeće je koje se bavi djelatnošću građenja i održavanja prometnica. U radu je na primjeru ovog poduzeća prikazano djelovanje fizičke distribucije.The topic of this paper is physical distribution with reference to the example of the company Ceste Karlovac. The desk research method was used as a method of data collection. Methods of description, compilation, synthesis and analysis were also used. This topic determined the business market and analyzed the behavior of customers. The term of logistic and distribution is defined as a set of activities that includes all the tasks that need to be undertaken in order for the product to reach the end consumer. The paper also defines physical distribution. The fundamental goals and processes of physical distribution through several functions are listed and explained in the paper. The company Ceste Karlovac is a company that carries out the activity of road construction and maintenance of roads. As its main purpose, this company states construction and maintenance services for safe roads. The activity of physical distribution was strengthened on the example of this company