ENTREPRENEURIAL IDEA ON THE EXAMPLE OF THE SELF-SUSTAINING CAMPSITE

U suvremenom svijetu svjedoci smo ubrzanog tempa života, kao i brzih promjena kako u društvu tako i u prirodi. Ljudi sve više vremena provode na svojim radnim mjestima, stoga su im i želje i prihodi veći. Upravo je to razlog većeg broja putovanja, kao i sve veća globalizacija tj. mogućnost odlaska na udaljenije destinacije. Putovanja su nekoć bila dostupna samo višim slojevima društva, dok se danas radi o jednom normalnom standardu u životu pojedinca. Veći broj ljudi koji putuju otvara veliki broj novih poslova i radnih mjesta, ali ujedno ugrožavaju i prirodu u destinacijama i neometan život domicilnog stanovništva. U turizmu s jedne strane postoje poduzetnici koji žele turistu pružiti doživljaj destinacije u zamjenu za profit, a s druge strane su turisti koji žele ostvariti najbolji doživljaj same destinacije. U ovome radu upravo se govori o specifičnosti poduzetništva i samih poduzetnika u uslužnim djelatnostima, o važnosti samoodrživog turizma, kao i o suvremenim trendovima u turizmu. Praktični dio rada sadrži poduzetnički projekt za samoodrživi kamp. Kroz jednu posebnu nišu turista (kampista) želi se pokazati kako bi se trebalo upravljati turizmom, a da on bude u skladu sa samom prirodom. Svemu navedenom nas potiče suvremeno vrijeme, izrazito sada nakon pandemije Korona virusa, tijekom koje su se ljudi više okrenuli druženjima i uživanju u prirodi. Gdje svako želi naći svoj mali komadić raja.Our lifestyle and life pace are getting more and more hectic daily, as well as the ongoing social changes, our natural environment and our ecosystem. We spend most of our time working so the incomes and the aspirations incerase accordingly. That's the very reason for travelling globalisation growth and customers' remote destinations demand. In past, travelling was assumed as higher societies privilege only but nowdays it is a part of average peoples' standard options. More people travelling, more business and employment options emerge. But in the same time, travellers endanger nature in their favourable destinations and they also significantly disturbe domicile inhabitants' way of life. There are two faces of tourism: first there are we, the enterpreneurs,trying to provide the best customer expirience in exchange for profit, and on the other are tourists who want the best expirience of choosen destination for their money. In following plann and business project I'll elaborate specificum of small Dalmatian entrepreneurship in touristic services and enterpreuners' expirience generally, as well as very importance of self-sustaining tourism and recent tourism trends. The practical part of my entrepreneurial initiative elaboration incorporates plann and business project model of self-sustaining eCampsite. In this study, through the specific niche of tourists – campers, who even nowdays still insist to stay in harmony with nature, I 'd like to present how to manage tourism including the protection of our one and unique nature. The only which we all have but not many of us try to preserve. Recent Corona lock-down period, as well as before metioned hectic life style, both really inspire us to enjoy more socialising and getting closer to NATURE. And to motivate all of us to find a little piece of our own heaven. As soon as we all can and before it's too late