This thesis explores the impact of technology-enhanced multisensory stimuli on visitors' value judgments and behavioural intentions at tourist attractions. The study is based on the Tourism Value Framework (Smith and Colgate, 2007), which examines the influence of tourism environment and experience cues on tourist behaviour. To achieve the objective, four key areas were critically reviewed: 1) value creation in attraction-based tourism, 2) multisensory experience literature including experiencescape research, 3) immersion, and 4) mixed-reality technology (Objective 1). Primary data collection involved two research phases. The first phase included ten semistructured focus group interviews with visitors at two multisensory mixed-reali...
Purpose: This empirical study explores a complex combination of four realms of the experience econom...
The rapid development of virtual reality (VR) technology offers opportunities for a widespread consu...
Although virtual reality (VR) is an emerging technology in tourism, little research has conducted on...
The purpose of this research is twofold: firstly, we aim to understand the role of virtual reality (...
Given the increase in the use of technologies within the tourism industry, particularly the rising i...
Little is known about the impact of the addition of each stimulus in multisensory augmented reality...
The rapid development of virtual reality (VR) platforms offers great potential for the widespread co...
This exploratory study concerns the evocation of multisensory experiences at travel fairs. In this c...
Stimulated by growing competition in the tourism market, the offer available needs to be continuousl...
As a theoretical construct, co-creation has received significant attention in the service management...
Despite the increasing academic interest in the sensory dimension of the tourist experience, the qua...
Virtual reality (VR) has been outlined as one of the most important technological developments to in...
Tourism business executives should discover critical ways to create a memorable experience by appea...
This paper aims to contribute to the conceptualization of the sensory dimension of tourist experienc...
Purpose Virtual reality (VR) and augmented reality (AR) are two technological breakthroughs that st...
Purpose: This empirical study explores a complex combination of four realms of the experience econom...
The rapid development of virtual reality (VR) technology offers opportunities for a widespread consu...
Although virtual reality (VR) is an emerging technology in tourism, little research has conducted on...
The purpose of this research is twofold: firstly, we aim to understand the role of virtual reality (...
Given the increase in the use of technologies within the tourism industry, particularly the rising i...
Little is known about the impact of the addition of each stimulus in multisensory augmented reality...
The rapid development of virtual reality (VR) platforms offers great potential for the widespread co...
This exploratory study concerns the evocation of multisensory experiences at travel fairs. In this c...
Stimulated by growing competition in the tourism market, the offer available needs to be continuousl...
As a theoretical construct, co-creation has received significant attention in the service management...
Despite the increasing academic interest in the sensory dimension of the tourist experience, the qua...
Virtual reality (VR) has been outlined as one of the most important technological developments to in...
Tourism business executives should discover critical ways to create a memorable experience by appea...
This paper aims to contribute to the conceptualization of the sensory dimension of tourist experienc...
Purpose Virtual reality (VR) and augmented reality (AR) are two technological breakthroughs that st...
Purpose: This empirical study explores a complex combination of four realms of the experience econom...
The rapid development of virtual reality (VR) technology offers opportunities for a widespread consu...
Although virtual reality (VR) is an emerging technology in tourism, little research has conducted on...