[[alternative]]Using Data Mining Method to Explore Taiwanese Cultural Participation and Cultural Consumption of Demographic

[[abstract]] 本研究藉由文化部2020年的《文化參與及消費調查》，利用相關統計檢定和決策樹等分析方式進行資料探勘，了解台灣文化參與及消費之人口樣貌，並進行高度文化消費族群的特徵探討。 研究結果發現，人口特徵中年齡、族群、教育程度、行職業、平均月收入對於文化參與影響有顯著差異的普遍性較高，而影響文化消費族群的最關鍵分類標籤為教育程度，其次為年齡、平均月收入、行職業。普遍而言，有高教育程度和高月收入者進行文化消費的可能性較大。除此之外，是否為相關產業的工作者也容易影響民眾對於文化消費的可能性，與無就業和非相關領域的人相比，具有相關產業背景者進行文化消費的可能性較高。民眾月收入4萬以下，相關領域者進行中度消費，無就業或一般領域者，則不進行文化消費的可能性較高。由研究結果可推論，台灣民眾是否進行文化消費，現今仍與社經地位有高度相關。 經由決策樹的分類發現，高度文化消費者有「教育程度為研究所及以上，且平均月收入6萬以上，且年齡為15~24歲或55歲以上」，以及「教育程度為專科/大學或研究所及以上，且平均月收入6萬以上，且年齡介於25~54歲間者」的特徵。[[abstract]] Based on “2020 Culture Participation Survey Data” from the Taiwan Ministry of Culture, we used statistics and decision tree methods to figure out the demographic characteristics of Taiwanese cultural participation and consumption. Then we try to find the features of demographics about high cultural consumption groups. The result of the study found that age, ethnicity, education, occupation, and income have a widely significant effect on different cultural participation. And the most important independent variables to classify the group of cultural consumption are education, age, income, and occupation. Generally, people with higher education and income are more likely to do cultural consumption. Besides, a cultural-relative occupation will be more likely to do cultural consumption compared with those who are not-cultural-relative occupation. When people with monthly income less than 40 thousand, the cultural-relative occupation group’s probability of doing medium cultural consumption is more than those in not-cultural-relative occupation group. The study showed socioeconomic status is very considerable in Taiwanese cultural consumption. According to the decision tree’s result, high cultural consumption groups’ features are “education is equal or above the master and average monthly income above sixty thousand and age between 15 with 24 years old or age above 55 years old” and “education is Bachelor or education is equal or above the master and average monthly income above sixty thousand and age between 25 with 54 years old”