EVOLUTION OF THE HOTEL BUSINESS SECTOR AND SUSTAINABLE TOURISM DEVELOPMENT IN HOTEL BUSINESS: A STUDY IN VIETNAM

In tandem with the global expansion of the hotel industry, the hotel business market in Vietnam is also experiencing significant growth, occupying a pivotal position in the country's economy. According to UNWTO, Vietnam is ranked 6th out of 10 countries with the highest tourist growth rate worldwide, and it has been selected as a leading tourist destination in Asia by WTA. However, this rapid growth comes with adverse effects on resource, environmental, and cultural concerns. These manifestations signify unsustainable development. Consequently, the need for sustainable tourism development, specifically green tourism, has become an imperative requirement. This demands concerted efforts from the Vietnamese tourism industry as a whole and tourism enterprises, including hotels, to achieve this goal. This article delves into the realm of green tourism development and its application within the hotel business sector in Vietnam