Add to ORKGThis research focuses on measuring the factors influencing customers' intention to shop online on the Lazada e-commerce platform in Hanoi City. Using both qualitative and quantitative research methods, the authors reference and adapt relevant theories to develop an appropriate research model to evaluate the impact of various factors on customers' intention to shop online on Lazada's e-commerce platform. The research results, based on a sample size of 301 customers in Hanoi City, indicate that the factors of (1) Trust, (2) Convenience, and (3) Security have a positive relationship with the intention to shop online. Consequently, the authors provide managerial implications to assist managers in improving and enhancing customers' intention to ...
This paper aims to examine the relationship between product, price, place, promotion, trust, and int...
The internet has become a key medium for the purchase of products and services in virtual markets an...
The use of the Internet as communication and distribution channel has created an opportunity for a w...
This study aims to explore the scale and measure of the impact of factors affecting theonline shoppi...
In recent times, the Vietnamese e-commerce market is in a period of strong development, in addition,...
The emerging market is currently witnessing the active development of online shopping. This study wa...
The main objective of this thesis is to explore the factors that impact consumers’ online shopping b...
In recent times, the Vietnamese e-commerce market is in a period of strong development, in addition,...
Purpose – Firstly, this study aims to focus on the customer's online purchase intention of furniture...
The purpose of this study is to investigate the factors influencing online purchase intention of an ...
Information technology has developed rapidly where its development cannot be avoided. The result of ...
[[abstract]]As a subfield of electronic commerce, online shopping is more and more attractive to peo...
Electronic commerce is now a means for business growth and expansion in relation to both small and l...
This study aims to examine the effect of customer satisfaction on online purchase intention on the w...
In the era of globalization electronic marketing is a great revolution. The internet as a global med...
This paper aims to examine the relationship between product, price, place, promotion, trust, and int...
The internet has become a key medium for the purchase of products and services in virtual markets an...
The use of the Internet as communication and distribution channel has created an opportunity for a w...
This study aims to explore the scale and measure of the impact of factors affecting theonline shoppi...
In recent times, the Vietnamese e-commerce market is in a period of strong development, in addition,...
The emerging market is currently witnessing the active development of online shopping. This study wa...
The main objective of this thesis is to explore the factors that impact consumers’ online shopping b...
In recent times, the Vietnamese e-commerce market is in a period of strong development, in addition,...
Purpose – Firstly, this study aims to focus on the customer's online purchase intention of furniture...
The purpose of this study is to investigate the factors influencing online purchase intention of an ...
Information technology has developed rapidly where its development cannot be avoided. The result of ...
[[abstract]]As a subfield of electronic commerce, online shopping is more and more attractive to peo...
Electronic commerce is now a means for business growth and expansion in relation to both small and l...
This study aims to examine the effect of customer satisfaction on online purchase intention on the w...
In the era of globalization electronic marketing is a great revolution. The internet as a global med...
This paper aims to examine the relationship between product, price, place, promotion, trust, and int...
The internet has become a key medium for the purchase of products and services in virtual markets an...
The use of the Internet as communication and distribution channel has created an opportunity for a w...