An Analysis of Those Factors Influencing Customer’s Online Buying Behaviours

Today, the internet has changed the lifestyle of every person in the world who works in any sector. So, this advancement of technology has also impacted consumers buying behaviour as they move from traditional stores to online stores. Consumers can buy any item, durable or non-durable, at any time or any place without spending extra money or time. In this paper, we identify the factors that motivate customers to shift from traditional to online stores. These factors may vary from person to person, and their buying behaviour is not the same. So, the main motive of this study is to identify those factors that influence consumers' online shopping behaviour using exploratory factor analysis. A survey was conducted to accomplish our objective, in which 341 respondents participated, and the data were analysed using IBM SPSS