Case on Fertilizer Inputs Negotiation

This study investigates a buyer-seller negotiation about the procurement of fertilizing inputs in the southern region of Brazil. The primary aim of this curriculum is to enhance the negotiation skills of business negotiators, academics, and practitioners. This finding was achieved via a singular case study including two contrasting parties and many topic domains. The primary findings of the study emphasize the need for improving integrative strategies, such as understanding the underlying interests of the opposing party and creating value, to achieve mutually advantageous agreements. The results of the research suggest that the observed consequences have the potential to be reproduced in other organizational settings, with a particular focus on power imbalances. The present investigation culminates in a comprehensive examination and suggestions for further scholarly inquiry