Research into the Questionnaire on Affective Imagery (QAI), 4th Report: Effective Selection of Emotion Words to Assess the Affective Value of Target Words

埼玉県越谷市This is the 4th report of a series of studies analyzing the Questionnaire on Affective Imagery (QAI). Developed by Takashi Uesugi (1981, 1982, 1989, 1998, 2000), the QAI lists pairs of words with a rating scale. The word on the left is a target word and the word on the right is an emotion word; subjects rate how close the meaning of the emotion word is to that of the target word. The QAI has 8 emotion words, i.e. joy, hope, love, surprise, sadness, anger, fear, and disgust, and 16 target words, e.g. father, mother, family, home, relative, hobby, health, trip, friend, lover, life, school, society, and friend. In the current study, emotion words were expanded to express emotions such as hatred, trust, doubt, respect, shame, pleasure, and conviction, resulting in 16 emotion words in total. Target words were rated with the larger number of emotion words and the affective value of the target word was assessed. Multiple regression analysis was performed with the rating of the emotion word as an independent variable and the affective value of the target word as a dependent variable. Results revealed that the 4 emotions of discomfort, sadness, anger, and joy were highly effective at indicating the affectifve value of words