Add to ORKGAlthough the concept of the co-creation of consumer value has been subject to numerous research projects and scientific debates, it still arouses controversy. Its possible applications are still discussed and its various aspects require more in-depth analyses. This article is conceptual in nature and presents the determinants of the co-creation of value on the sports event market. It also addresses its opportunities and limitations. The conducted analysis allowed for a conclusion that the creation of value for sports events is cooperative in nature, with three main groups of entities involved
The purpose of the study is to investigate how value is created in the relationship between company ...
Research goal: to evaluate consumption habits and perspectives of development of participants Resear...
PURPOSE : The purpose of this paper is to find evidence of the benefits and constraints of collabora...
Sports industry and sports events evolve continuously. Event organizers need to be able to find new ...
International audienceIn the context of leisure sports, many people are leaving sporting clubs to se...
Research question The sports industry has witnessed sustained growth. The cultural, symbolic and sta...
Introduction of the concept value co-creation called for a new wave of research, emphasizing the nee...
In the economic sense, the term of sport product describes the sport good or service, offered to the...
This paper applies the perspective of service-dominant logic, specifically value co-creation in serv...
Sport is a widely used as a vehicle for promoting business. Global brands invest tens of millions of...
Sport is a widely used as a vehicle for promoting business. Global brands invest tens of millions ...
Sport mega events represent an important platform that sponsors can use to communicate with prospect...
The purpose of this dissertation is to demonstrate how individual consumers negotiate in the collect...
This article analyzes the concept of value co-creation, which has arisen due to the combination of v...
Purpose of the article The image, as a part of value for customer, represents a potentially importan...
The purpose of the study is to investigate how value is created in the relationship between company ...
Research goal: to evaluate consumption habits and perspectives of development of participants Resear...
PURPOSE : The purpose of this paper is to find evidence of the benefits and constraints of collabora...
Sports industry and sports events evolve continuously. Event organizers need to be able to find new ...
International audienceIn the context of leisure sports, many people are leaving sporting clubs to se...
Research question The sports industry has witnessed sustained growth. The cultural, symbolic and sta...
Introduction of the concept value co-creation called for a new wave of research, emphasizing the nee...
In the economic sense, the term of sport product describes the sport good or service, offered to the...
This paper applies the perspective of service-dominant logic, specifically value co-creation in serv...
Sport is a widely used as a vehicle for promoting business. Global brands invest tens of millions of...
Sport is a widely used as a vehicle for promoting business. Global brands invest tens of millions ...
Sport mega events represent an important platform that sponsors can use to communicate with prospect...
The purpose of this dissertation is to demonstrate how individual consumers negotiate in the collect...
This article analyzes the concept of value co-creation, which has arisen due to the combination of v...
Purpose of the article The image, as a part of value for customer, represents a potentially importan...
The purpose of the study is to investigate how value is created in the relationship between company ...
Research goal: to evaluate consumption habits and perspectives of development of participants Resear...
PURPOSE : The purpose of this paper is to find evidence of the benefits and constraints of collabora...