ENTREPRENEURIAL CULTURE OF KUBE

KUBE is a small business group for poor people which was under supervised by Ministry of Social Affairs of the Republic of Indonesia to eradicate poverty. This study aims to investigate the factors that influenced their financial access and marketing ability. It also aims to examine the implications partially and simultaneously to the performance, and its effect to KUBE’s member welfare. The previous study was not explore entrepreneurial culture as an important component in achieving higher performance of KUBE. This study used survey and the interrelationships among a number of variables was measured by path analysis to test hypotheses. Research finding showed that the direct effect of creativity and innovation as important instruments of entrepreneurship comparatively small than skill to contribute on financial access and marketing ability. Means, the entrepreneurial culture in managing KUBE have not been fully applied yet in eradicating poverty in Indonesia. The recommendations as followed: 1) Ministry of Social Affairs should formulate a social policy to strenghthen entrepreneurial culture of KUBE, 2) Universities might improve level of entrepreneurship of KUBE’s member and their business advisor by conducting business training and counseling. Keywords: entrepreneurship, financial access, marketing ability and welfare