International Tourism and Today's Travel Business (Tourism)

神奈川県茅ヶ崎市 The Japanese tourist industry now faces a turbulent age deriving from a dramatic change of market trend and customer needs. In particular, the recent global economic crisis and diversification of emergency risks have a great influence not only on travel business circles but on the tourist industry as a whole. On the other hand, the tourist industry is regarded as one of the most promising industries in the national strategy, while the realization of the concept of a tourism-oriented nation is strongly promoted as an economic growth strategy by the government. This is a natural reflection of the recent expansion of global tourism. With the change of the times, we, the JTB Group, are now engaged in transforming our business style from a conventional "travel business" to a "cultural exchange business" which creates, produces and supports every chance and place of exchange. In this article, I’d like to introduce our concept of these business styles as well as our perspective for the international tourism