Comparative Analysis of Three National Primetime TV News Broadcasts (Preliminary Results)

Both MEXT and the EU Commission urge the fostering of media literacy. However in a globalized world, media literacy cannot be limited to one country. A link to intercultural communication is necessary. Awareness has to be raised of different communicative styles through which culture and values are transmitted. In an attempt to link these two aims, this study analyzes the news reports of the same event broadcast on the same day in three national primetime TV programs: Germany’s ARD Tagesschau, the British BBC News at Six and Japan’s NHK’s News7. Both the oral and visual parts of the news broadcasts show evidence of different communicative styles and their influence on the presentation of news.学術論