Corporate social responsibility –Imperative of the contemporary business

The accelerating economic growth and inefficient use of natural resources, following intensive industrialization in the second half of the 20th century, has reinforced structural effects of the global crisis that is most strongly reflected in the field of ecology. Consumer lifestyles and environmentally destructive technologies have led to the intensification of the already existing environmental problems. Emerging problems of the entire human society can be solved by applying the concept of sustainable development and raising awareness regarding the necessity of implementation of basic environmental standards and social responsibility in business. Corporate Social Responsibility (CSR) is the responsibility of an organization for the impact of its decisions and activities on society, the environment and its own prosperity. It is a moral responsibility to the stakeholders that influence the activities of the organization by which organizations wish to harmonize their relations with all sorts of social actors who may have an impact on their business. Following these facts, the authors analyse the social-economic environment and emphasise the importance of corporate social responsibility for contemporary business