Assessing Awareness and Perceptions Towards the Existence of Indigenous Foods in Port St Johns of the Eastern Cape South Africa

Intolerably high rates of food insecurity and micronutrient deficiencies still prevail at an alarming rate in rural poor communities who practice subsistence farming. Despite the fact that, the indigenous fruits and vegetables are abundantly available and are easily accessible in these rural communities. The consumption of indigenous vegetables and fruits can combat the food insecurity and micro-nutrient deficiencies in the resource-constrained communities. This is attributed to negative perceptions shared among rural communities specifically the younger generation are unaware about the indigenous foods. Against this background, the study was developed to assess awareness and perceptions towards indigenous fruits and vegetables in Port St Johns of the Eastern Cape Province of South Africa. Intolerably high rates of food insecurity and micronutrient deficiencies still prevail at an alarming rate in rural poor communities that practice subsistence farming. Even though indigenous fruits and vegetables are abundantly available and are easily accessible in these rural communities. The consumption of indigenous vegetables and fruits can combat food insecurity and micro-nutrient deficiencies in resource-constrained communities. This is attributed to negative perceptions shared among rural communities, specifically the younger generation, who are unaware of indigenous foods. Against this background, the study was developed to assess awareness and perceptions towards indigenous fruits and vegetables in Port St. Johns of the Eastern Cape Province of South Africa. A multi-stage sampling technique was used to evaluate the availability of the perceptions of households and the contribution of indigenous fruits and vegetables to household food security. A total of 340 respondents were purposively selected in the study area. A positive impact on household food security was revealed, suggesting that consuming indigenous fruits and vegetables may address rural household dietary diversity and food insecurity. The study argues that indigenous fruits and vegetables may be used as a food security coping strategy at the household level in rural areas, given their availability, especially in summer. Additionally, dispelling several negative perceptions and targeting consumption drivers will enhance the food security nexus of indigenous fruits and vegetables at the household level