Edukasi Penerapan Digitalisasi Ekonomi dalam upaya Meningkatkan Produktivitas UMKM di Wilayah Kelurahan Cawang Jakarta Timur pada masa Setelah Pandemi Covid-19

Pengabdian kepada Masyarakat ini bertujuan memberikan pemahaman kepada UMKM di wilayah Cawang mengenai penerapan digitaliasai ekonomi untuk meningkatkan produktifitas UMKM di wilayah tersebut, khususnya memberikan pemahaman mengenai QRIS (Quick Response Code Indonesian Standard). Diharapkan UMKM ini mau menerima pembayaran dari pelanggannya melalui QRIS, sehingga tidak mengandalkan pembayaran secara tunai saja. Metode pendekatan yang dilakukan adalah memberikan edukasi mengenai manfaat menggunakan QRIS dan bagaimana cara mengaktifasinya. Mengenai transaksi pembayaran yang sering dilakukan, 70% menyatakan menerima pembayaran dengan tunai, artinya lebih dari setengah peserta belum menerima QRIS. Terkait dengan QRIS, 55% peserta menyatakan sudah pernah mendengar tentang QRIS, namun 54% menyatakan kurang familiar dan tidak familiar sama sekali dengan QRIS. 72% ingin memperluas metode pembayaran agar tidak hanya menerima tunai saja, tapi juga bisa non tunai. 77% menyatakan tertarik untuk mengetahui QRIS lebih lanjut dan 72% menyatakan tertarik mencoba QRIS. Setelah edukasi, peserta yang berminat menerima pembayaran dengan QRIS diarahkan melakukan aktifasi. Kata kunci: edukasi, QRIS, UMKM, digitalisasi/ This Community Service aims to provide understanding to MSMEs in the Cawang area regarding the application of economic digitalization to increase the productivity of MSMEs in the region, in particular providing an understanding of QRIS (Quick Response Code Indonesian Standard). It is hoped that these MSMEs will accept payments from their customers through QRIS so that they do not rely on cash payments only. The approach taken is to provide education about the benefits of using QRIS and how to activate it. Regarding payment transactions that are often made, 70% stated that they received payments in cash, meaning that more than half of the participants had not received QRIS. Regarding QRIS, 55% of participants stated that they had heard of it, but 54% stated that they were unfamiliar with it or not at all familiar with it. 72% want to expand payment methods so that they don't only accept cash but also non-cash. 77% said they were interested in knowing more about QRIS, and 72% said they were interested in trying QRIS. After education, participants who are interested in receiving payments with QRIS are directed to activate. Keywords: education, QRIS, UMKM, digitalization