Purpose – Using a large-scale school improvement program in Sweden as a case, this article aims to explorethe state governance of a large-scale school improvement program in Sweden and how officials at the stateagency level made sense of the reform ideas and operationalized them in policy actions. Design/methodology/approach – Data were integrated from Swedish Government Official Reports andformal directives from the Ministry of Education. Officials of the Swedish National Agency for Education(SNAE) were also interviewed. Data were analyzed to identify how regulatory rules, professional norms andcultural–cognitive beliefs shaped SNAE’s design of the program. Findings – The article shows how different types of governance (i.e. regulatory rul...