Enhancing creativity through Biological Stimuli during new products ideation

The development of new and innovative products consists in a competitive advantage, allowing companies to overcome competitors, maintain or even increase its market share. As the product development cycle is shortening, a greater effort is required at the ideation of new technologies and products. In this context, the bio-inspired design has been receiving attention as a creativity strengthening method. However, the majority of methods and tools proposed in this field present biological stimuli in the form of literature extracts, requiring a great cognitive effort from the design teams in abstracting principles to generate ideas. In this paper a systematic approach to biological stimuli development is presented, as well as its contribution during the ideation process. An experiment was conducted on the context of a product design course. As result, it was evidenced that the biological stimulators contributed to the increase of the ideas\u27 utility and variety, favoring the innovation process