Ways of Integrating Media Literacy Education into Ideological and Political Education for College Students in the New Media Era

In the new media age, the rapid quantity growth of media and the unlimited increasing of media information content have promoted the media’s influence to people’s daily life. In the college and university, it is not only changing greatly the university student\u27s life, it also shaping university student’s life, value and the world outlook. Thus, it has become the necessity that improving media literacy of the ideological and political workers to make media literacy education being integrated into the ideological and political workers and teach students carry out a scientific, rational contact and use with media. Based on all these, this paper discusses the inevitability and feasibility of the combination of media literacy education and ideological and political education, and puts forward some proposed means of their integrations