Communication Strategy for Empowering Desa Prima Women to Improve Welfare in Putat Village, Patuk Subdistrict, Gunungkidul Regency

The empowerment desa prima program is a program to improve welfare through women's empowerment activities. Because women have an important role in the family and community in an effort to improve welfare. The purpose of this study is to describe the role of women in improving welfare and analyze the appropriate communication strategy to be applied to the women's empowerment desa prima program in Putat Village, Patuk sub-district, Gunungkidul Regency. The author uses theory of development communication strategies Academy for Educational Development (AED) and uses a case study research method using data collection methods of interviews, observation and documentation. The results of this study show that of the four strategies contained in theory development communication strategy Academy for Educational Development (AED), the most prominent in the desa prima Gumregah empowerment activities in Putat Village is the Participation strategy, namely all women members of the desa prima Gumregah are involved in forum discussion activities and have the initiative to make internal training activities for their members. Therefore, participation is an important element in the implementation of empowerment activities that can have an impact on positive change and can improve welfare