ANALISIS SWOT PADA PT KARYA PUNAKAWAN JAYA

In the face of intense property market competition, PT Karya Punakawan Jaya implements a corporate strategy through a SWOT analysis by analyzing the internal and external environment. Having analyzed this environment, strategy making will be easier to do by creating policies that can be used when starting a business in making strategic decisions. The purpose of this study was to determine the appropriate competitive strategy based on the SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) applied to PT Karya Punakawan Jaya. The data collection method used by the author is documentation, observation, and interviews with descriptive discussion techniques. Based on the results of the SWOT analysis, PT Karya Punakawan Jaya is in a position of Strength-Opportunity (SO Strategy). This strategy uses its internal strengths to take full advantage of opportunities. PT Karya Punakawan Jaya presents high opportunities for internal strengths. The results of the research above as reasons for providing suggestions that can be submitted include: Optimizing the use of strengths and opportunities owned by PT Karya Punakawan Jay