Tourists' Preferences for The Architectural Attractions in Bali

Architectural attractions in Bali could be more appealing to tourists. A research study is initiated to explore the various iconic architectural attractions in Bali and analyze tourists' preferences regarding these iconic architectural styles. The research employs qualitative methods involving questionnaires and interviews with 100 tourists. The study has identified ten iconic architectural tourist attractions in Bali, and tourists mainly visited and favoured the type that is the essence of Bali's cultural heritage while embracing innovation and modernity. It is an ongoing challenge to honour Bali's rich traditions while catering to the evolving tastes and preferences of tourists seeking novel experience