Understanding Factors Affecting Users’ Information-Sharing Intention on Social Networking Sites: The Role of Gender Differences

This study draws upon the theory of reasoned action (TRA) and applies social role theory (SRT) to provide an investigation into whether there are significant differences between female and male users in terms of the determinants of information-sharing intention. An empirical survey was conducted, and 417 valid questionnaires were collected from Facebook (FB) users in Taiwan. The results showed that subjective norms, user attitudes, and social presence effectively influence information sharing intention and the influence of subjective norm and social presence on information-sharing intention are associated with gender differences. Specifically, subjective norm, social presence, and attitudes have stronger influences on information-sharing intention among male users. Finally, implications for research and practice are offered