ANALYSIS OF MARKETING STRATEGIES IN AN EFFORT TO INCREASE SALES AT UD. SULAIMAN IN BANJARMASIN CITY

This study aims to : (1) knowing how the marketing strategy at UD. SULAIMAN in managing the marketing or marketing mix, (2) knowing the constraints or obstacles that affect sales at UD. SULAIMAN. This research is a qualitative research that is carried out as it is or in accordance with the fact in the field without any composition or manipulation in which the data is obtained by direct observation and interviews in the field. The research results indicated : (1) UD. SULAIMAN uses a marketing strategy that is still carried out by word of mouth and maintains good relationship with customers for long term sales, (2) which is an obstacle or obstacle to UD. SULAIMAN according to, sometimes there is equipment damage which slows down the production process and the condition of dry tree trunks can become wood which results in poor result and causes prices to decrease, as well as competitors who dare to sell at low prices.