Funding This research did not receive any specific grant from funding agencies in the public, commercial, or not-for-profit sectors.Peer reviewedPostprin
The present study explores the relationship between service quality constructs, brand image and gues...
This research aims to investigate the impact of customer satisfaction, experience, and loyalty on br...
Under today's increasingly competitive business environment, maintaining customers' brand loyalty re...
xvii, 424 p. : ill. ; 30 cm.PolyU Library Call No.: [THS] LG51 .H577P SHTM 2011 XuPrior research has...
This research integrates the congruity and the social identity theories to better understand the con...
Nowadays, hotels need further efforts to grow new streams of income as rivalry is penetrating and ne...
x, 240 leaves : ill. ; 30 cm.PolyU Library Call No.: [THS] LG51 .H577M SHTM 2011 XieDRelationship ma...
This study examines the effects of consumer-based brand equity (CBBE) components (i.e., brand loyalt...
Today make a strong brand is an objective for many organizations like service organizations. Therefo...
Branding is one of the determinants of brand equity in the global hotel industry. This study aims to...
This study proposed a comprehensive causal model to examine the relationships between customer exper...
This research is done on the context of luxurious hotels by developing brand equity dimensions and i...
Brand experience has received attention from scholars and researchers, especially in experiential ma...
Purpose: This paper aims to investigate the effects of hotels’ brand attributes on consumers’ (patro...
Purpose: The aim of this study is threefold: first, to examine the extent to which service quality (...
The present study explores the relationship between service quality constructs, brand image and gues...
This research aims to investigate the impact of customer satisfaction, experience, and loyalty on br...
Under today's increasingly competitive business environment, maintaining customers' brand loyalty re...
xvii, 424 p. : ill. ; 30 cm.PolyU Library Call No.: [THS] LG51 .H577P SHTM 2011 XuPrior research has...
This research integrates the congruity and the social identity theories to better understand the con...
Nowadays, hotels need further efforts to grow new streams of income as rivalry is penetrating and ne...
x, 240 leaves : ill. ; 30 cm.PolyU Library Call No.: [THS] LG51 .H577M SHTM 2011 XieDRelationship ma...
This study examines the effects of consumer-based brand equity (CBBE) components (i.e., brand loyalt...
Today make a strong brand is an objective for many organizations like service organizations. Therefo...
Branding is one of the determinants of brand equity in the global hotel industry. This study aims to...
This study proposed a comprehensive causal model to examine the relationships between customer exper...
This research is done on the context of luxurious hotels by developing brand equity dimensions and i...
Brand experience has received attention from scholars and researchers, especially in experiential ma...
Purpose: This paper aims to investigate the effects of hotels’ brand attributes on consumers’ (patro...
Purpose: The aim of this study is threefold: first, to examine the extent to which service quality (...
The present study explores the relationship between service quality constructs, brand image and gues...
This research aims to investigate the impact of customer satisfaction, experience, and loyalty on br...
Under today's increasingly competitive business environment, maintaining customers' brand loyalty re...
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