The Influence of Work Motivation and Work Discipline on Employee Performance at CV Purbayasa Purbalingga

This research aims to analyze the influence of work motivation and work discipline on employee performance at CV Purbayasa, a company operating in the plywood industry. Work motivation and work discipline are important factors in increasing employee productivity and quality of performance. At CV Purbayasa, employees have a central role in maintaining the quality of the company's products and services. In the context of this company, this research focuses on how work motivation and work discipline factors influence employee performance. The method used in this research is a quantitative research method. Data collection was carried out through data collection which was carried out by asking respondents to answer a list of questions that had been prepared. The study sample was randomly selected to ensure appropriate representation of the industry's employee population. The analysis model used in this research is multiple linear regression analysis. Preliminary findings indicate a strong positive correlation between employee work motivation and performance, confirming the importance of intrinsic and extrinsic motivators in increasing task engagement and productivity. In addition, work discipline emerged as an important mediator, and disciplined work habits strengthened the positive impact of work motivation on performance. By recognizing the interaction between work motivation and work discipline, organizations can develop specific strategies that foster an environment conducive to high performance. Keywords: work motivation, work discipline, employee performance, productivit