Analisis Perbandingan Agenda Setting Media Cetak dan Media Radio di Mandailing Natal : Studi Kasus Malintang Pos dan Radio StartFM

This study aims to analyze the comparative agenda setting between print media and radio in Mandailing Natal Regency, with a case study focusing on two main local media outlets, namely Malintang Pos and Radio StartFM. Agenda setting is a crucial process in the field of journalism as it influences the public's attention to specific issues. The research adopts a qualitative approach, employing content analysis to identify differences and similarities in how news is handled by the two media platforms. The findings of the study reveal that print media, such as Malintang Pos, tend to provide more in-depth and sharp coverage of local issues. Conversely, Radio StartFM tends to deliver concise and oral news, prioritizing speed in disseminating information to its listeners. The process of agenda setting in both media is influenced by factors such as political interests, economic pressures, and editorial preferences, which impact the selection of news topics. Furthermore, the variation in the medium of news delivery also influences the format and writing style of the news presented. Despite these differences, both print media and radio play significant roles in shaping public opinion and societal perception regarding local issues. This research contributes conceptually to understanding the roles of print media and radio in providing information to the public. The implications of these findings are expected to provide valuable insights for journalism practitioners, academics, and readers, encouraging critical analysis of news presented by both media outlets. Moreover, this study can serve as a basis for further research in the context of media agenda setting in other regions.Penelitian ini bertujuan untuk menganalisis perbandingan agenda setting antara media cetak dan media radio di Kabupaten Mandailing Natal, dengan studi kasus yang difokuskan pada dua media lokal utama, yaitu Malintang Pos dan Radio StartFM. Agenda setting merupakan proses yang penting dalam dunia jurnalistik, karena mempengaruhi perhatian publik terhadap isu-isu tertentu. Penelitian ini dilakukan dengan pendekatan kualitatif melalui analisis konten untuk mengidentifikasi perbedaan dan kesamaan dalam penanganan berita antara dua media tersebut. Hasil penelitian menunjukkan bahwa media cetak, seperti Malintang Pos, cenderung memberikan liputan yang lebih mendalam dan tajam terhadap isu-isu lokal. Sebaliknya, Radio StartFM cenderung memberikan liputan yang lebih ringkas dan bersifat lisan, mengedepankan kecepatan dalam menyampaikan informasi kepada pendengar. Faktor-faktor seperti kepentingan politik, tekanan ekonomi, dan preferensi redaksi mempengaruhi pemilihan agenda berita di kedua media. Berbedanya medium penyampaian berita juga turut mempengaruhi bentuk dan gaya penulisan berita yang disampaikan. Meskipun demikian, keduanya tetap memainkan peran penting dalam membentuk opini dan persepsi masyarakat terhadap isu-isu lokal