Save Our Souls: Study of Twitter Use during India’s COVID-19 Pandemic

Twitter is a commonly used social platform for communication during disasters. Tweets by citizens during disasters to share information, seek, and offer help create a body of spontaneous, decentralized, emergent social media communication. Users’ exploit Twitter’s reach-enabling technological functionalities (hashtags (#), mentions (@), and ‘reply-to’) to draw attention to the messages. Set in context of the second wave of COVID-19 in India, that saw a surge in citizen-driven tweets seeking healthcare resources from fellow citizens and officials (i.e., SOS tweets), our paper empirically analyses the effects of Twitter’s reach-enabling functionalities on online responses (i.e., retweets and replies) to these SOS tweets. We investigate the effects of inclusion of hashtags, mentions, and ‘reply to’ SOS tweets. We also examine the moderating effect of how the effects of the reach-enabling functionalities change as the social platform gets crowded with SOS tweets. The study offers various academic and practical implications