Motives for reading and reading habits of the population. Topics: Book possession and manner of acquisition of books; role of the book in the consciousness of the individual; characterization of readers and non-readers of books (semantic differential); knowledge of and membership in book clubs; characterization of members of a book club (semantic differential); purchase of paperback books; use of libraries; preferred presentation of book and book cover; interest in television; extent and structuring of leisure time as well as occupation and housework; use of reference books and lexicons. Demography: age (classified); sex; marital status; occupation; employment; income; household income; state; possession of durable economic goods. Interv...
Media usage of the West German population in 1968. Topics: Frequency of use of magazines, magazine ...
Media usage of the German population in 1971. Topics: Degree of familiarity as well as frequency of...
Consumer behavior and consumer education. Topics: Paying attention to advertisements and leaflets i...
Quantitative recording of reading habits. Topics: Magazines and picture magazines read; frequency o...
Quantitative recording of reading habits. Topics: Magazines and picture magazines read; frequency o...
Quantitative recording of reading habits. Topics: Magazines and picture magazines read; frequency o...
Quantitative recording of reading habits. Topics: Magazines and picture magazines read; frequency o...
Quantitative recording of reading habits. Topics: Magazines and picture magazines read; frequency o...
Quantitative recording of reading habits. Topics: Magazines and picture magazines read; frequency o...
Quantitative recording of reading habits. Topics: Magazines and picture magazines read; frequency o...
Quantitative recording of reading habits. Topics: Listening level; magazines and picture magazines ...
Quantitative recording of reading habits. Topics: Magazines, picture magazines and newspapers read;...
Quantitative recording of reading habits. Topics: Number and type of magazines read; magazines read...
Quantitative reading habits. Topics: reading newspapers and magazines; place of reading and frequen...
Possession of books in parental home. Topics: Number of books in parental home; possession of singl...
Media usage of the West German population in 1968. Topics: Frequency of use of magazines, magazine ...
Media usage of the German population in 1971. Topics: Degree of familiarity as well as frequency of...
Consumer behavior and consumer education. Topics: Paying attention to advertisements and leaflets i...
Quantitative recording of reading habits. Topics: Magazines and picture magazines read; frequency o...
Quantitative recording of reading habits. Topics: Magazines and picture magazines read; frequency o...
Quantitative recording of reading habits. Topics: Magazines and picture magazines read; frequency o...
Quantitative recording of reading habits. Topics: Magazines and picture magazines read; frequency o...
Quantitative recording of reading habits. Topics: Magazines and picture magazines read; frequency o...
Quantitative recording of reading habits. Topics: Magazines and picture magazines read; frequency o...
Quantitative recording of reading habits. Topics: Magazines and picture magazines read; frequency o...
Quantitative recording of reading habits. Topics: Listening level; magazines and picture magazines ...
Quantitative recording of reading habits. Topics: Magazines, picture magazines and newspapers read;...
Quantitative recording of reading habits. Topics: Number and type of magazines read; magazines read...
Quantitative reading habits. Topics: reading newspapers and magazines; place of reading and frequen...
Possession of books in parental home. Topics: Number of books in parental home; possession of singl...
Media usage of the West German population in 1968. Topics: Frequency of use of magazines, magazine ...
Media usage of the German population in 1971. Topics: Degree of familiarity as well as frequency of...
Consumer behavior and consumer education. Topics: Paying attention to advertisements and leaflets i...