The dynamic analysis of the out-of-plane response of masonry walls, with different reinforcing systems and hit by sequences of pulses alternating in sign, representative of the seismic action, is the aim of the paper. The analysis is done in the context of the Heyman model of the no tension masonry structures. We consider the wall of the last story of a simple masonry house, commonly reinforced at its head by a ring beam, usually in a reinforced concrete. It has also been considered the retrofitting of the wall by applying, on both its sides, vertical bands in FRP, or similar. The dynamics of the wall, activated by sequences of pulses, is analyzed in detail, considering the change of geometry occurring in the mechanism during the motion. Th...